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Nationwide - P.R.I.D.E Promo
Sandstorm were recently commissioned by Nationwide to produce a short-form promo for P.R.I.D.E - the ethos behind their way of working.
After tendering a storyboard and style guide; work began and backgrounds were drawn-up. All the frames for the animation were designed and drawn in the 'real-world' using paper and pen then split into layers and scanned into the digital domain. Once in the non-linear environment the project was completed in 2D animation software, where colour, camera moves and depth of field were added - the final programme was delivered to great applause from the client and the viewers.
watch the promo |
Director
: Tom Ward
Producer : Rebecca Matysek
Chief animator and designer : Rob Grey
Head artist : Sohel Gazi
2D compositors : Tom Ward and James Read
Agency : The Agency |
